What's Going On (Super Rare WLP Copy)

Description

"What's Going On" is a groundbreaking album that transcends its era, blending soulful melodies with profound social commentary. Released in 1971, Marvin Gaye crafted a poignant narrative that addresses pressing issues such as civil rights, environmentalism, and the human condition. The album's lush instrumentation and Gaye's velvety vocals create an immersive listening experience, inviting the audience to reflect on the world around them. Its timeless themes and innovative sound have cemented it as a classic, influencing countless artists and genres in the decades that followed.

You should buy this if:

• You appreciate music that combines deep social messages with beautiful melodies.
• You enjoy classic soul and R&B artists like Al Green, Stevie Wonder, or Aretha Franklin.
• You’re looking for an album that evokes feelings of nostalgia, introspection, and hope.
• You want to explore music that has influenced contemporary genres like hip-hop and pop.

Experience a powerful journey through sound and sentiment that resonates with every listener.

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A White Label Promo (WLP) is a promotional copy of a record that was pressed in limited quantities, usually for radio stations, DJs, and music industry insiders before the album's official release. These copies typically have a plain white label with minimal or no artwork, sometimes with only the artist's name, album title, and catalog number. They were not meant for public sale and were used for pre-release marketing and airplay.

For Marvin Gaye’s What’s Going On (1971), a White Label Promo copy is particularly desirable because:

1. Historical Significance – What’s Going On was a groundbreaking album, both musically and socially, addressing issues like war, poverty, and racial injustice. Owning a pre-release version of such an iconic record carries historical weight.

2. Rarity – WLP copies were pressed in extremely limited numbers, making them far less common than standard commercial releases.

3. Unique Audio Quality – Promo pressings were often among the first records pressed from the master, meaning they can have superior sound quality compared to later mass-produced copies.

4. Label Variations & Collectibility – The WLP of What’s Going On typically features a white Tamla label, different from the regular release. Collectors prize these unique variations, especially from a revered artist like Marvin Gaye.

5. Music Industry & DJ Provenance – Because these copies were sent to DJs and industry figures, they sometimes have promo stamps, timing strips, or handwritten notes, adding to their uniqueness and appeal for collectors.

All of these factors make a White Label Promo of What’s Going On a highly valuable and sought-after collector’s item, often fetching hundreds or even thousands of dollars in the rare vinyl market.